About ICONFIT
Good nutrition should fit real life. That idea has guided ICONFIT since we started in 2013: make thoughtfully developed supplements and functional foods that people can understand, enjoy and afford.
Today, our products are available in over 2,000 retail locations across our markets, including the Baltic countries and Finland. From the pharmacy around the corner to supermarket shelves and specialist nutrition stores, we are making everyday nutrition easier to find.
From a personal idea to everyday nutrition
ICONFIT began with a simple question from our founder, Kenneth Kutan: why should better nutrition have to mean an unnecessarily complicated formula or a high price? Drawing on his experience in nutrition, international procurement and his own interest in training, he started building a different approach.
That original ambition still shapes our work. We develop our own recipes and manufacture much of our range in-house, bringing product development, production and packing closer together. It gives us a practical way to keep improving what goes into the pack—and the value it offers.
A range for everyday routines
Different people have different routines. Our range brings together vitamins and minerals, collagen, protein powders, sports nutrition, plant-based proteins, superfoods, protein bars and functional shots.
Whether you are building a morning routine, preparing for training or looking for a convenient addition to your meals, we want the choice to feel straightforward: clearly explained ingredients, specific serving instructions and information that helps you choose the product that suits you.
Quality starts long before the shelf
We take food safety and consistent quality seriously. Our production operates under an ISO 22000-certified food safety management system, and we work with selected raw-material suppliers and continually develop our internal quality processes.
Our new production and warehouse facility near Tallinn, supports the growing range and the stores that stock it. But growth is not only about more space or more products. It is about maintaining the care, clarity and dependable supply that customers and retail partners expect from us.
Let’s bring ICONFIT to your customers
We welcome new resellers. If you run a pharmacy, retail chain, nutrition shop, sports store, gym or online store, we would like to hear from you.
We work directly with retail partners to build an assortment that makes sense for their customers—not simply to fill a shelf. Our team can help with product selection, category knowledge, product information and marketing materials, so your staff and shoppers can discover the range with confidence.
Already established in the Baltics and Finland, we are open to new retail partnerships across the region and beyond. Tell us where you sell, who your customers are and what you want to achieve. We can discuss the range, wholesale terms and the next steps together.
Discuss a retail partnership → b2b@iconfit.eu
For general enquiries, contact info@iconfit.eu.
ICONFIT / European Foods OÜ
Paemurru tee 3, Laabi, 76922, Estonia